Pet Owners Can Rest Assured with New Foldable Crate Chair™

Pet Owners Can Rest Assured with New Foldable Crate Chair™

SAN FRANCISCO, Calif. (December 06, 2011)— AbsolutelyNew, Inc., a next generation consumer products company that develops and launches the best ideas from independent inventors, is introducing a unique new chair for pet owners. Until now, dog owners have struggled to keep an eye on their pooch while they are at the beach or any other outdoor event. If not properly supervised, a dog, even on a leash, is prone to misbehave, nipping at another animal or sneaking a bite of someone’s food. Of course, in this situation, the dog owner, not the dog, typically bears the brunt of the grief and embarrassment. The Foldable Crate Chair™ easily remedies this situation. This soft, sturdy chair utilizes the space underneath the seat to corral a small pet. It also provides shade from the sun, whether or not the owner is in the chair. It features a seethrough mesh that’s wrapped completely around the bottom portion of the metal chair, so your pet can view and enjoy the surroundings, while having a protective place to eat, drink, even play with a small toy. In addition, it features a durable floor that keeps the dog from digging and escaping, plus it helps protect your pet from what may be on the ground beneath the chair. By providing a comfortable place for you and your pet when sitting outside, it is ideal for kids’ sporting events, parades, camping and more. “We know our Foldable Crate Chair will be popular because we worked closely with a major retailer as we were designing it, and received our first order before we even started manufacturing it,” said Richard Donat, AbsolutelyNew’s CEO. AbsolutelyNew’s Foldable Crate Chair™ will begin shipping in February of 2012. In the meantime, retailers can place orders by contacting AbsolutelyNew, and consumers can request an email notifying them when the product is available, via this link: http://www.absolutelynew.com/content/products/foldable-cratechair About AbsolutelyNew, Inc. AbsolutelyNew is the consumer goods company that partners with inventors to launch breakthrough products. The company’s Science+Technology Division also helps innovators launch new devices and technologies into businesses. Products in AbsolutelyNew’s portfolio span a range of categories and can be purchased in stores and catalogs, online and on TV. Headquartered in San Francisco, AbsolutelyNew is privately held with venture capital backing from Artiman Ventures. For more information, visit http://www.absolutelynew.com. Contact: Bill Freund Vice President of Marketing & Business Development AbsolutelyNew, Inc. bfreund@absolutelynew.com 415-865-6200 x 1104 # # #

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