About Us (AbsolutelyNew)

What We Do

AbsolutelyNew is the consumer goods company that partners with inventors (plus manufacturers and retailers) to launch innovative products.

We love invention. We love that great invention isn’t just cool—it can be fundamentally life-changing. And we love that great invention can come from anyone, anywhere, at any time. It makes for a product democracy. So when we see a napkin sketch or tangle of parts on a table, we see beauty. We see possibility. And we see opportunity to help.

Thus, our mission is simple: launch the best products from inventors everywhere. We do this in three principal ways:

  1. Helping inventors develop and refine their product ideas, which often get to us as rough ideas or patented concepts.
  2. Fostering licensing relationships between inventors and third-party manufacturers, such as Wilson Sporting Goods Company, and Fellowes, Inc.
  3. Selling AbsolutelyNew branded goods, with AbsolutelyNew licensing select inventions from the inventors, producing them, and then selling through leading retailers, such as The Home Depot and QVC.

Many offer to help inventors here and there, with this or that. We’ve proven our ability to drive ideas from their beginnings all the way to in-market success, again and again.

AbsolutelyNew is also absolutely committed to innovating right, including doing right for our clients, our employees, our partners in retail and manufacturing, and our community. To reinforce this commitment, here are our corporate operating principles:

  • Innovation. We embrace new ideas, regardless of their source.
  • Respect. We treat everyone the way we would like to be treated.
  • Excellence. We strive for high quality in everything we do.
  • Results. We’re focused on achievement, not activity.
  • Integrity. We are candid and forthright, even with bad news.
  • Service. We are proactive, thorough and accurate.

AbsolutelyNew is headquartered in the design district of San Francisco, CA. Our team includes veterans of Apple, Clorox, Motorola, The Sharper Image, Microsoft and other companies you know for repeated innovations and new product successes. Our outside advisors include leaders from Staples, 3M and the start-up world. AbsolutelyNew is privately held with VC backing from Artiman Ventures of Palo Alto, CA. We’re proud to be a Certified Professional member of the United Inventors Association.


Privacy Policy

This site is operated by AbsolutelyNew®. Your privacy on the Internet is very important to us. We at AbsolutelyNew want to make your online experience satisfying and safe. We respect your privacy and work diligently to ensure that any personally identifiable information you have submitted to us remains secure and confidential.

Because we gather certain types of information about our users, you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

What Information AbsolutelyNew Collects

AbsolutelyNew gathers through aggregated tracking information, derived mainly by tallying page views throughout our site. This information allows us to better tailor our content to visitors’ needs. We do not use this data to identify individual users. We do not gather any personally identifiable information from our users on this site.

Usage Tracking

AbsolutelyNew tracks user traffic patterns throughout our site. However, we do not correlate this information with data about individual users. We do break down overall usage statistics according to a user’s domain name, browser type and operating system by reading this information from the browser string (information contained in every user’s browser).

We sometimes track and catalog the search terms that visitors use to find our site (or terms entered into our Search function), but this tracking is not associated with individual users. We use tracking information to determine which areas of our site users prefer based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better web site for you.

External Links

AbsolutelyNew occasionally publishes links to third party web sites that we feel may be of interest to our users. However, any such external links should not be considered an endorsement or sponsorship of those sites, and AbsolutelyNew claims no responsibility for the content, information, products or services offered by them. We encourage you to review the privacy policies for any third party sites you access via our links.


AbsolutelyNew may place a text file called a “cookie” in the browser files of your computer. We use cookies to track user traffic patterns (as described above). The cookie itself does not contain personal information although it will enable us to relate your use of our site to information that you have specifically and knowingly provided to us. The only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites.

You can refuse cookies by turning them off in your browser. If you’ve set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use our site. However, you do need cookies to enable sorting of articles.


AbsolutelyNew operates secure data networks protected by industry-standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the information transmitted on this site.

Our website may operate through the use of a third party hosting service, but any such service provider is similarly required to maintain secure data networks and have physical, electronic and procedural safeguards in place to ensure the security and confidentiality of any information transmitted via those networks.

Use of Information

AbsolutelyNew uses tracking information to determine which areas of our site users visit most frequently, and we create aggregate reports on user demographics and traffic patterns to tailor our site to visitors’ needs. We do not record users’ personally identifiable information on this site.

Your Consent

By using this site, you consent to the collection and use of this information by AbsolutelyNew. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

If you have questions about this Privacy Policy, please send an e-mail to info@aboslutelynew.com or mail a written correspondence to:

AbsolutelyNew Inc.

650 Townsend St.

Suite 475

San Francisco, CA, 94103

Note: The use of any portion of this website, including communications sent to AbsolutelyNew via e-mail (or otherwise through our website), does not constitute a business relationship between AbsolutelyNew and any recipient or sender.


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