Gizmodo Gives Sneak Peek of New Bird Feeder

Gizmodo seemed to get quite a kick out of the AbsolutelyNew Wild Bird Feeder so they featured it in their online magazine. The Wild Bird Feeder is a useful bird feeder that keeps the squirrels away… sometimes producing hilarious results like in this Youtube video where the squirrel is flung right off:

By the way, did we mention that you should follow the AbsolutelyNew Youtube Channel for the latest product news? There’s also a video of the AbsolutelyNew Wild Bird Feeder as featured in “Ask This Old House.”

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Progressive Grocer Highlights the Headache Reliever

The Progressive Grocer featured the AbsolutelyNew Headache Reliever in their October 2011 edition. You can read more about it in the article below. If you’re interested in buying one for yourself, you can find it in one of the stores that AbsolutelyNew has launched it such as Hammacher Schlemmer, Amazon, Sky Mall, Brookstone, CVS, Target or Sears.

While operating dedicated headache clinics, Stephen experienced the need for a better headache treatment. When he encountered his own headaches with manufacturing and distribution, he contacted AbsolutelyNew for help.

I’m hoping the Reliever will benefit millions of headache patients, and thanks to AbsolutelyNew’s efforts this is now possible!

Do you have an idea? Contact us today!

Retailers Prepare to Take New Squirrel-Repelling Bird Feeder for a Spin

FOR IMMEDIATE RELEASE
Retailers Prepare to Take New
Squirrel-Repelling Bird Feeder for a Spin
SAN FRANCISCO, Calif. (November 30, 2011)— AbsolutelyNew, Inc., a next
generation consumer products company that develops and launches the best
ideas from independent inventors, has unveiled a unique wild bird feeder.
From the moment you see it, you can tell that it is not an ordinary bird feeder.
And when an inquisitive squirrel tries to access it, you can see why. The exterior of
this sleek and stylish bird feeder consists of two rotating hemispheres that instantly
spin off squirrels, saving the birdseed for the birds, while also entertaining the
owner. Since the hemispheres rotate freely when force is applied to any part of
them, no batteries are required.
While its innovative design repels squirrels, it also attracts birds. It features four
flexible perches that allow birds to rest as they eat the seed, reached
comfortably through the nearby dispensers. However, the perches don’t support
the weight of squirrels, which discourage the unwanted guests even further.
Controlling squirrels allows you to fill the feeder less often. So does its extra large
capacity, which can hold up to three pounds of birdseed, enough to last weeks
in many parts of the country. Transparent strips on the sides enable you to quickly
determine how much seed is remaining, and refilling is easy; just turn it upside
down and unscrew the base.
Made of durable weatherproof plastic, the product is designed to withstand the
elements so you can leave it up year round. Its rustproof stainless steel hanging
cable will last a lifetime, enabling you to easily display the feeder at the perfect
height.
AbsolutelyNew is now accepting orders for the product, which will be available
in a variety of colors, and will begin shipping in December of this year. Retailers
can place orders by contacting AbsolutelyNew, and consumers can request an
email notifying them when the product is available via this link:
http://www.absolutelynew.com/content/products/wild-bird-feeder
“After a lot of testing and refinement, we’re thrilled to finally launch our new Wild
Bird Feeder. And we’re very excited by the reaction we’re getting from retailers,”
said Richard Donat,” AbsolutelyNew CEO. “We’re also confident that birds
everywhere will soon be rejoicing with us.”
About AbsolutelyNew, Inc.
AbsolutelyNew is the consumer goods company that partners with inventors to
launch breakthrough products. The company’s Science+Technology Division
also helps innovators launch new devices and technologies into businesses.
Products in AbsolutelyNew’s portfolio span a range of categories and can be
purchased in stores and catalogs, online and on TV. Headquartered in San
Francisco, AbsolutelyNew is privately held with venture capital backing from
Artiman Ventures. For more information, visit http://www.absolutelynew.com.
Contact:
Bill Freund
Vice President of Marketing & Business Development
AbsolutelyNew, Inc.
bfreund@absolutelynew.com
415-865-6200 x 1104
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AbsolutelyNew Launches New Toys in PetSmart

AbsolutelyNew Launches New Toys in PetSmart®
Interactive toys for dogs and cats keep them engaged in healthy play
SAN FRANCISCO (March 1, 2011)— Starting this month, AbsolutelyNew, Inc., a
next generation consumer products company that develops the best ideas from
independent inventors, is introducing four new pet toys into PetSmart®, the
nation’s largest specialty retailer of pet products.
All four are designed to keep our feline and canine friends physically and
mentally engaged, using interactive elements and natural encouragement. Two
of the toys are for dogs and two are for cats. Below are descriptions of each.
• Treat Launcher™ is a fun and stylish dog toy that propels kibble treats
(small or large) into the air for your pooch to chase. It features a
comfortable ergonomic handle, a transparent treat cover so you can see
how many treats are remaining and a loop so you can affix a wrist strap or
carabiner. In addition, it does not require batteries and is dishwasher safe.
MSRP is $19.99.
• Squeeze Bones™ is a sophisticated and durable treat-dispensing toy that
will stimulate your dog’s mind and mouth. When dogs bite on the pliable
tubular portion, they expel treats to the rubbery spherical portion, where
they are subsequently dispensed during play for the dog to consume. It
features a transparent tubular section so treats are visible; natural rubber
and heavy-duty PVC; dental grooves for oral hygiene; and a paste-treat
chamber. Available in three different sizes (mini, midi, and max) and
three color combinations. MSRP is $12.99-$17.99 (based on size).
• Catnip Tip ‘n Twirl™ is a wobbling cat toy that holds either live or dry
catnip, and dangles tantalizing feathers from a flexible line connected to
the top. It features a weighted base that keeps the toy upright during
play; spiral open-air vanes that allow a live plant to grow through it; and a
special ring that keeps soil inside of the container, even when tipped.
MSRP is $19.99.
• Roll Play™ is a multi-function treat-dispensing catnip toy. It features a sisalwrapped
exterior, which cats like to claw; a plume of feathers, which
provides visual simulation; a compartment that holds dried catnip and
treats; and an opening that dispenses the treats as the cat plays with the
toy. The product is available in two shapes (round and cone) and three
colors (red, blue and green). MSRP is $12.99.
In September of 2010, AbsolutelyNew announced that it would provide PetSmart
with an ongoing stream of innovative products that will be sold under PetSmart’s
proprietary brands. The companies began quietly working together about a year
ago, meeting frequently since then to make rapid progress. Now, dozens of
products are in development, and some of them have already launched.
The first product to launch in this partnership, under PetSmart’s new Bounce™
brand, was an innovative new dog leash. This striking 16-foot retractable leash
features a comfortable ergonomic handle, which has an integrated carabiner
clip for securing the leash to stationary objects. It also uses AbsolutelyNew’s
patent-pending Trig-Lock™ system to quickly and easily lock and unlock the
leash. And it features high visibility reflectors on the sides for extra safety. This new
leash arrived in stores nationwide in early October, in three sizes and a variety of
colors.
“We’re very excited about our partnership with AbsolutelyNew, which will enable
us to provide our customers with the most innovative new pet products for many
years to come” said Allen Hembree, PetSmart’s Vice President of Proprietary
Brands and International Sourcing.
“Many of the products we’re providing to PetSmart came from the fertile minds
of independent inventors,” said Richard Donat, AbsolutelyNew’s CEO. “Our
special relationship with PetSmart will enable us to help even more inventors
bring their pet invention ideas to the market, and to achieve even greater
success with them.”
About AbsolutelyNew, Inc.
AbsolutelyNew is the consumer goods company that partners with inventors to
launch breakthrough products. The company’s Science+Technology Division
also helps innovators launch new devices and technologies into businesses.
Products in AbsolutelyNew’s portfolio span a range of categories and can be
purchased in stores and catalogs, online and on TV. Headquartered in San
Francisco, AbsolutelyNew is privately held with venture capital backing from
Artiman Ventures. For more information, visit http://www.absolutelynew.com.
About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the
lifetime needs of pets. The company employs approximately 45,000 associates
and operates more than 1,164 pet stores in the United States and Canada, 168
in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading
online provider of pet supplies and pet care information
(http://www.petsmart.com). PetSmart provides a broad range of competitively
priced pet food and pet products; and offers complete pet training, pet
grooming, pet boarding, PetSmart® Doggie Day Campsm pet day care services
and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent
501(c)(3) non-profit animal welfare organization and the largest funder of animal
welfare efforts in North America, has provided more than $110 million in grants
and programs benefiting animal welfare organizations. Through its in-store pet
adoption partnership with PetSmart Charities®, PetSmart has helped save the
lives of more than 4 million pets.
Contact:
Bill Freund
Vice President of Marketing & Business Development
AbsolutelyNew, Inc.
bfreund@absolutelynew.com
415-865-6200 x 1104
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Pet Owners Can Rest Assured with New Foldable Crate Chair™

Pet Owners Can Rest Assured with New Foldable Crate Chair™

SAN FRANCISCO, Calif. (December 06, 2011)— AbsolutelyNew, Inc., a next generation consumer products company that develops and launches the best ideas from independent inventors, is introducing a unique new chair for pet owners. Until now, dog owners have struggled to keep an eye on their pooch while they are at the beach or any other outdoor event. If not properly supervised, a dog, even on a leash, is prone to misbehave, nipping at another animal or sneaking a bite of someone’s food. Of course, in this situation, the dog owner, not the dog, typically bears the brunt of the grief and embarrassment. The Foldable Crate Chair™ easily remedies this situation. This soft, sturdy chair utilizes the space underneath the seat to corral a small pet. It also provides shade from the sun, whether or not the owner is in the chair. It features a seethrough mesh that’s wrapped completely around the bottom portion of the metal chair, so your pet can view and enjoy the surroundings, while having a protective place to eat, drink, even play with a small toy. In addition, it features a durable floor that keeps the dog from digging and escaping, plus it helps protect your pet from what may be on the ground beneath the chair. By providing a comfortable place for you and your pet when sitting outside, it is ideal for kids’ sporting events, parades, camping and more. “We know our Foldable Crate Chair will be popular because we worked closely with a major retailer as we were designing it, and received our first order before we even started manufacturing it,” said Richard Donat, AbsolutelyNew’s CEO. AbsolutelyNew’s Foldable Crate Chair™ will begin shipping in February of 2012. In the meantime, retailers can place orders by contacting AbsolutelyNew, and consumers can request an email notifying them when the product is available, via this link: http://www.absolutelynew.com/content/products/foldable-cratechair About AbsolutelyNew, Inc. AbsolutelyNew is the consumer goods company that partners with inventors to launch breakthrough products. The company’s Science+Technology Division also helps innovators launch new devices and technologies into businesses. Products in AbsolutelyNew’s portfolio span a range of categories and can be purchased in stores and catalogs, online and on TV. Headquartered in San Francisco, AbsolutelyNew is privately held with venture capital backing from Artiman Ventures. For more information, visit http://www.absolutelynew.com. Contact: Bill Freund Vice President of Marketing & Business Development AbsolutelyNew, Inc. bfreund@absolutelynew.com 415-865-6200 x 1104 # # #